Main Marketing for Tourism and Hospitality: Collaboration, Technology and Experiences

Marketing for Tourism and Hospitality: Collaboration, Technology and Experiences

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The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences.

Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing.



This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes.
Categories:
Year:
2019
Publisher:
Routledge
Language:
english
Pages:
594
ISBN 10:
1138121290
ISBN 13:
9781138121294
File:
EPUB, 22.33 MB
Download (epub, 22.33 MB)

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